SS NETWORK APPOINTED BY 2023 NETBALL WORLD CUP IN SOUTH AFRICA
Cape Town, Thursday 15th September 2022 – Another important box has been ticked with the announcement that specialist sports and entertainment marketing agency SS Network (SSN) has been selected by NWC2023 and World Netball to work in tandem with CSM, World Netball’s global sponsorship agency.
This will see the agency take the domestic lead and oversee the commercial rights programme and merchandising operations for the upcoming Netball World Cup to be held in Cape Town, South Africa, from 28 July to 6 August next year.
David Sidenberg, the CEO of SS Network, said: “These are exciting times for us and we are thrilled to support the NWC2023 Local Organising Committee, working alongside the CSM team. SSN’s unrivalled knowledge of the South African sport and sponsorship industry provides an ideal platform for the company to identify and secure strategic partners with firm roots in South Africa to be part of netball’s biggest spectacle and deliver long term benefits for the sport in this country”
The President of Netball South Africa, Cecilia Molokwane, sees the announcement as another big step forward in tournament preparations, “Netball South Africa has worked closely with SSN in the past. The realignment of our commercial rights has resulted in us unlocking additional value positively affecting our exposure and financial equity and we know we can rely on them to help achieve the commercial goals for this tournament as well,” she said.
In welcoming the news, Patience Shikwambana, Chairperson of the 2023 Netball World Cup board and local organising committee, said: “We are delighted to be continuing on the same path with SSN and to further build off the success of the ground-breaking host broadcast rights agreement David negotiated for us earlier this year. This deal is not only going to increase exposure to South Africa’s national team, but it will benefit each and every one of the other 15 countries coming to Cape Town for the World Cup. For each team competing this is the start of an exciting journey. We are going full steam ahead to host a unique World Cup experience.
With over two million active participants, netball has retained its position as the number one played sport amongst females (girls and women) in South Africa and is leading the resurgence of commercial interest in women’s sport.
The 2023 Netball World Cup will be the first to be held on African soil and there are only 316 days to go until the action begins in Cape Town’s International Convention Centre. Sri Lanka and Singapore are the latest confirmed qualifiers for the 16-team event, taking the number of countries who have booked their spot for the tournament to 12.
SS Network
SS Network, is a specialist sports marketing which offers unrivalled insights and commercial rights services and unmatched local expertise to the who’s who of the sport and entertainment industry.
Spanning areas such as strategic fit assessment, rights packaging & commercialisation, fee analysis, broadcast & new media rights, SSN has provided analysis & consultation for the top sponsors, broadcasters, agencies, and sport federations.
For more than 20 years, its CEO and founding member has been at the forefront of the sports sponsorship industry and is recognized as a thought leader in the measurement, valuation and commericalisation of sponsorship and broadcast rights, not only in South Africa, but internationally as well. As part of the ever expanding BMI Group, David has access to over 3 decades of independent research and data across all media channels.
World Netball
World Netball is the sole, internationally recognised, governing body for netball affiliated to GAISF, the International World Games Association and the Association of Recognised International Sports Federations (ARISF), receiving funding from the International Olympic Committee.
World Netball creates a better world through netball, inspiring netballers to embrace opportunities and achieve their potential. Netball is played in more than 100 countries around the world with 79 National Netball Associations affiliated to World Netball. The associations are grouped into five Regions – Africa Netball, Americas Netball, Asia Netball, Europe Netball and Oceania Netball – each with a respective Regional Federation. Regional Federations are an integral part of the global governance structure and assist in the development and implementation of World Netball’s Strategy To Grow, To Play, To Inspire, policies and the development of the sport in their respective regions.
The Netball World Cup (NWC), previously known as the World Netball Championships is netball’s flagship event owned by World Netball, and it brings together the top 16 teams in the world every four years. The hosts of the NWC automatically qualify for the competition, as well as the top five teams in the World Netball World Rankings on the date of qualification. The remaining 10 teams are decided through qualifiers in World Netball’s 5 regions, as the top two teams from each qualifier will be invited by World Netball to compete at the NWC. The NWC, which first started in 1963, showcases netball around the world through a range of broadcast partners introducing Netball to a whole new audience. World Netball Congress is also held alongside the event providing a global forum for Netball nations to come together, innovate, share ideas and celebrate women in sport.
The Netball World Cup 2023 will be held in Cape Town, South Africa from the 28th July to the 6th August 2023 at the International Convention Centre.
For more information on World Netball visit www.worldnetball.sport
For more information on the Netball World Cup 2023 visit https://nwc2023.org.za
